![]() ![]() What, exactly, is the metaverse? Right now, the interested parties cannot agree on any one definition. The global value creation opportunity from the metaverse could be in the trillions. In the past 12 months, one company alone-Epic Games, maker of Fortnite-has not only raised $3 billion to fund its long-term vision for the metaverse but also announced a partnership with LEGO to build a metaverse for kids. In 2021, metaverse-related companies reportedly raised upward of $10 billion, more than twice as much as they did in the previous year. ![]() It’s not just talk private capital is also rapidly pouring in. ![]() This article is a collaborative effort by Eric Hazan, Greg Kelly, Hamza Khan, Dennis Spillecke, and Lareina Yee, representing views from McKinsey’s Growth, Marketing & Sales Practice and McKinsey’s Technology Council. ![]()
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